As end-users increasingly demand a more sophisticated communications experience tailored to meet their unique needs, putting them at center stage is what it will take to successfully compete.
There's only 50 Milliseconds to make a good first impression...
A study carried out by a team of researchers at Carleton University in Canada, published in the journal Behaviour And Information Technology, has discovered that internet users judge the quality of a website and form an opinion in a matter of milliseconds. In the tests, subjects were exposed to websites for 500 milliseconds and then asked to comment on visual appeal and the relation to several design features.
They then used the same method with only a limited exposure of 50 milliseconds on another group. Bizarrely, the same conclusions were reached, indicating that users form an opinion as soon as the information and design hits the eye. First impressions obviously do last...
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